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Psychiatry: Vol. 19, No. 3, pp. 215-229. Skip to search form Skip to main content > Parasocial Interaction and Identification toward Media Personae and Their Correlation with Pathological Personality Traits MASS COMMUNICATION AND PARA-SOCIAL INTERACTION Observations on intimacy at a distance By Donald Horton and R. Richard Wohl. One of the striking characteristics of the new mass media-radio, television, and the movies-is that they give the illusion of face-to-face relationship with the performer. Para-social interaction, as we have said, is analogous to and in many ways resembles social interaction in ordinary primary groups. The new mass media are obviously distinguished by their ability to confront a member of the audience with an apparently intimate, face-to-face association with a performer.

Mass communication and parasocial interaction

The theory plays a significant role in mass communication and the daily lives of media consumers and likely always will as it is ingrained into the culture of media consumption. Development and validation of a parasocial interaction measure: The audience-persona interaction scale. Communication Research Reports, 17(1), 79-89. Baek, Y., M., Bae, Y., & Jang, H. (2013). Social and parasocial relationships on social network sites and their differential relationships with users’ psychological well-being. Parasocial relationships with an ingroup character engaged in intergroup contact did not contribute to prejudice reduction beyond parasocial relationships with outgroup characters.

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- 0261-3794. ; 69, s. 102-268; Journal article Indeed, the interaction between a single buyer and a selling company can be Reading, MA:addison- Wesley, 1991.

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Mass communication and parasocial interaction

doi: 10.1207/S15327825MCS0602_5 . Cummins, R. G., & Cui, B. (2014). Reconceptualizing address in television programming: The . effect of address and affective empathy on viewer experience of parasocial interaction. Communication Attitude (Ledbetter, 2009), and the Parasocial Interaction measure (Auter & Palmgreen, 2000) in order to examine the extent to which online communication attitudes foster such interaction and shape perceptions of media figures’ and celebrities’ credibility.

interaction: Observatio ns on intimacy at a dist ance .“. Der Aufsatz wurde von v ielen Hartmann T. (2016) Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance. In: Potthoff M. (eds) Schlüsselwerke der Medienwirkungsforschung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-09923-7_7.
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Viewers or listeners come to consider media personalities as friends, despite having limited interactions with them. PSI is described as an illusionary experience, such that media audiences interact 2015-03-30 1989-02-01 Parasocial Interaction. Parasocial interaction (PSI) Scholars have suggested that increased personalization of mass media, that is, designing mass mediated communications that closely resemble interpersonal communication, may increase Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures. Human Communication Research, 42(1), 21-44. Professor of Journalism and Mass Media University of Nevada, Las Vegas This research looked at parasocial interactions among college students.

215). For Horton and Wohl, mainstream media did not include the Internet but rather radio, television, and film. Horton, D. & R. Wohl (1986). Mass communication and parasocial interaction: Observation on intimacy at a distance. In G. Gumpert & R. Cathcart (Eds.), Inter/Media.
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Implications of results were discussed in light of uses and gratifications research and communication interaction. Nov 6, 2015 Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance. von Donald Horton und R. Richard Wohl (1956). 12.

The study looked at the differences in gender and parasocial interaction, ethnicity/race and parasocial interaction, and the type of entertainment the celebrity was in and parasocial interaction. Powell / PARASOCIAL INTERACTION and communication is a promising area for investigating the develop- 159 ment of parasocial interaction. Zakahi and Duran (1982), for exam- ple, found that social experience and social confirmation (their com- ponents of communicative competence) were related negatively to loneliness.
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Making Sense of Television: The Psychology of Audience

Para-social interaction, as we have said, is analogous to and in many ways resembles social interaction in ordinary primary groups. The new mass media are obviously distinguished by their ability to confront a member of the audience with an apparently intimate, face-to-face association with a performer. Donald Horton and Richard Wohl, 'Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance', Psychiatry 19: 215-29, 1956. It is here reproduced by kind permission of the editors and publishers of Psychiatry. 2019-11-26 PARASOCIAL INTERACTION (PSI) AS A MEDIA PHENOMENON The literature review begins by charting the development of PSI as a research concept in mass communication literature, although its origins lie in the field of psychiatry.

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Corpus ID: 34355530. der Amerikaner Donal d Horton und R. Richar d Wohl (19 56): „ Mass communication and para - socia l.

Kia Forte Car Karaoke with Autonomous av A Johansson · 2018 — Keywords: Parasocial Interaction, Parasocial Relationships, YouTube, YouTuber,. Influencer Marketing, Social Media Influencer, Word of Mouth, Consumer av N Leikas · 2020 — Attitudes of influencer marketing audiences towards social media Based on the theories of parasocial interaction, two-step flow and modes av F Wieselgren · 2018 — Horton, Donald & Wohl, Richard (1956) ”Mass communication and para-social interaction; observations on intimacy at a distance”. Psychiatry Vol. 19 (3): 215-29. Media- and Communication Science, Classical works and Mass Communication and Para-social Interaction: Observations on Intimacy at. av F Bonnevier · 2019 — A study on what contributes to viewers creating a parasocial interaction with an influencer on medieteknik samt personer som arbetar med media på YouTube. av L Hermelin · 2019 — Användningsteorin, parasociala relationer, parasocial interconnectedness, development of social media has changed how the relationship occurs between av E Karlsson · Citerat av 1 — Word-of-mouth, Parasocial Interaction, Opinionsledare, Tvåstegshypotesen, effektiv marknadsföringsmetod (Cure Media, 2016; United Influencers, 2016). Lazarsfeld, Paul F & Robert Merton (1948) “Mass Communication, D. & Wohl, R.R. (1956) “Mass communication and para-social interaction.